【学习笔记】懂你英语 商务英语 Level 5 Unit 2 Part 3（V）对话 How to research
Julia:
Hey, Phil. I'm Julia, from sales.
Do you mind if I join you?
Phil:
Hey Julia. Of course not.
What's up?
Julia:
I'm wondering if you can teach me something about data collection in market research.
As you know, market research is important for increasing sales.
And I work for the sales team.
So I'm very interested in how research data is collected. 【跟读】
【选择】-What department does Julia work in? -The sales department.
【选择】-What does she want him to teach her about? -how to collect data.
Phil:
No problem.
Well, normally we start with secondary research.
That means research with data that has already been published.
We search for resources online and sometimes we buy studies from consulting firms.
Then we'll compare it to previous research reports our company has done. 【填空】
【选择】-What data does secondary research deal with? -data that has already been published.
【选择】-How does their team use secondary research? -They compare it with previous primary research.
Julia:
How about customer interviews or questionnaires?
Phil:
That's primary research.
It's usually conducted when our team wants to gather first-hand information about a specific issue or problem.【填空】
Julia:
So it's new information that your team gathers for the company, right?
Phil:
Yes.
【选择】-When will their team conduct primary research? -when they want first-hand information.
【跟读】They normally start with secondary research.
We usually do primary research on how customers are responding to our new product or service. 【填空】
If we need to get quantitative data, we can do online questionnaires.
We also ask our data engineers to help us monitor and collect specific information from our website.
This helps us examine and analyze customer behavior.
【选择】-Why does their team collect primary research? -to examine and analyze customer behavior.
If we want qualitative data, we can interview customers.
It's also important to actually talk to customers to get further insights into their behaviors.
Julia:
I got it, so you conduct market research by doing both primary and secondary research. 【填空】
Phil:
Well, not always.
For example, our latest report was a market overview,
so we collected more relevant information through secondary research.
【选择】-Why is it important to gather qualitative when conducting qualitative research? -It gives further insights into customers' behaviors.
【选择】-Why did they only collect secondary research for their latest research report? -They wanted a general overview.
【跟读】Their latest report was an overview of the market.
Julia:
But wouldn't it have been good to get our customer's perspective anyway? 【朗读】无论如何，了解客户的想法不是很好吗?
Phil:
In an ideal world, sure.
But primary research can cost a lot of time and money.
Conducting primary research for every problem wouldn't be practical. 【填空】
Because secondary research uses data that already exists, it's easy to buy and can be collected quickly. 【朗读】 因为二手研究使用的是已经存在的数据，所以很容易买到，而且可以很快收集到。
【选择】-Why is secondary research easier than primary research? -It uses data that already exists.
And, like I said, secondary research also includes previous research from within the company.
So the findings can still be company-specific.
Julia:
Ah, I see.
Thanks for the primer. You've really clarified things for me.
Phil:
Sure. Feel free to ask if you have any questions. 【跟读】
Julia:
I will! Thanks.
【选择】-How does she feel about market research after their talk? -It's much easier to understand.
【跟读】He has really clarified things for her.
