Unity CEO John Riccitiello came to TechCrunch Disrupt SF to give everyone an update on the world’s most popular game engine.
You might not be aware that most of the games you’re playing, especially mobile games, are built using Unity.
For those not familiar with game engines, Riccitiello started by describing game engines very clearly.
Back in the days, “[game developers] would write out a game program that had lots of art assets, lots of animation, lots of sounds.
But they also had to write a rendering engine, to write a system for animations, to write a system for sound, to write a system for physics,” he said.
It’s pretty much half of all games period.
And when you wanted to port your game to another platform, you basically had to start over.
Unity works on 30 platforms, including Windows, iOS, Android, Nintendo Switch, Playstation 4, Oculus Rift, etc.
Unity competes with Epic’s Unreal Engine, the game engine behind Fortnite and many games on the PS4 and Xbox One.
There are also less popular game engines from Valve, Amazon and others.
The biggest game developers behind AAA franchises (think Battlefield or Assassin’s Creed) have their own in-house engines.
But it’s clear that Unity has captured a huge chunk of the market.
According to Riccitiello, every month, people download 2 billion copies of Unity games.
People tried at least one Unity game on over 3 billion devices.
In the past, Unity said that half of mobile games run on Unity.
But it turns out Unity now also powers a lot of games on gaming consoles and computers.
“It’s pretty much half of all games period. We have different market shares, depending on the platform.
But more than half of all mobile games built for there are built in Unity.
More than 60 to 70 percent — depending on the platform — of everything built for machines for virtual reality or augmented reality or any of the XR platforms are built in Unity,” Riccitiello told interviewer Lucas Matney.
“And then,about a little over half of all the games built for Nintendo’s platforms are built in Unity, a little bit less than that for Xbox and Sony.
But in aggregate it’s more than half.”
One of the reasons why Unity became so successful is that its pricing structure is developer-friendly.
Game companies don’t have to give a cut of their revenue to Unity, they pay Unity per seat on a subscription basis.
Other companies sometimes ask you to sign a revenue-sharing deal to use their engine.
Even more important than numbers, Riccitiello thinks that Unity is all about enabling creators by giving them the right tools.
“What powers Unity is a simple philosophy, which is the world is a better place with more creators,” he said.
“We drive ourselves to put the most powerful tools possible in the hands of creators, small and large so they can realize their dreams.”
译文:
Unity公司的CEO表示超过一半的游戏运行在Unity上面
Unity公司的CEO John Riccitiello出席了TechCrunch Disrupt SF,并为大家带来了世界上最受欢迎的游戏引擎的最新消息。
你很有可能没有意识到,你玩的绝大多数游戏,尤其是手机游戏,都是基于Unity构建的。
对于那些不熟悉游戏引擎的人,Riccitiello开始非常清晰的描述什么是游戏引擎
他表示,在以往的时候,游戏开发者们开发一个游戏需要大量的艺术资产,大量的动画,大量的声音,
同时,他们还必须要编写一个渲染引擎,一个动画系统,一个声音系统和一个物理系统,
这些事情几乎占据了整个开发周期的一半。
而且当你想要移植你的游戏到别的游戏平台,你基本上只能选择重新开始。
而Unity兼容超过30个游戏平台,包括Windows,iOS,Android,Nintendo Switch,Playstation 4,Oculus Rift等等。
相较而言,市面上已经有的很多游戏引擎了,包括Epic的虚拟引擎,Fortnite背后的游戏引擎以及PS4和Xbox上面的很多游戏引擎。
还有不是很受欢迎Valve, Amazon以及其他的一些游戏引擎。
甚至很多3A巨制(想想战地或刺客信条)都有自己的专有游戏引擎。
但很显然,Unity依然占据看很大的一块市场。
根据Riccitiello的说法,每个月,Unity游戏的下载量高达20亿次
Unity游戏在超过30亿台设备上至少运行过一次。
过去,Unity总是在强调超过一半的移动游戏在Unity上运行。
而现在,事实证明Unity在电脑和游戏机上也同样大有作为。
Riccitiello在接受Lucas Matney记者的采访是说道:”根据不同的平台,我们的市场份额有所差异,在移动平台上,我们有超过一半的市场份额,
在一些家用主机或者虚拟机以及XR平台上,我们占据了60%-70%的市场,
相对来说,任天堂的游戏只有约一半是基于Unity搭建的,相对索尼和Xbox的占比要少一点
但总的来说,它依旧超过了50%。“
Unity能如此成功的一个很重要的因素是因为他的定价策略对于开发人员来说非常友好。
游戏公司们不需要将自己的利润分给Unity公司,他们可以依照按位置订阅的方式付费给Unity
而不像很多其他的引擎公司,经常会会先要求签署利益共享的协议,然后才可以使用他们的引擎
相比较挣钱来说,Riccitiello认为Unity作为一个能够为广大的创造者们提供一个正确的工具是更重要的事情
John Riccitiello最后说道:”Unity进步的原动力是一个简单的哲学,更好的世界是需要更多的创造者的,我们只管做好最有力的工具,至于梦想,无论大小,就交给那些创造者吧“
--搬运自TechCrunch
--作者:romain dillet
--发表时间:当地时间2018.9.5 14:00