The very thing that I learnt from the reading Amazon's Empire is to read with a purpose and be ready for access to more details online for further reference in order to have a better understanding of author's purpose and the structure of forming his idea.

For instance, when I read about Amazon's "bloated" stock price, the curiosity of how to see through it stirred my action of searching online for ways of evaluating the extent of market capitalization. 

The most striking thing lies in the difficulty in clearing up what the writer is trying to express. Positive or negative? My thought went to the latter when I first finished reading it. But, the deeper I got into the details, the more I began to figure out its real purpose. It's not an easy process. And I do believe I need more practice to train my critical thinking with support of specific details along with transitive words.

Wish I can make it. 

As for Amazon, what I used to know is its business in selling books (both online and paper books) and other services (Prime). In my own life, its business leaves me an impression of great convenience. Whenever I want to buy paper books, the first website that comes to my mind is Amazon. Moreover, I do have a favor in its Kindle thing. It is not till the moment I read this article that I began to make a clear map of what Amazon really is. Its bloated market capitalization, its sheer breadth of activities, its long-term goals, all those unusual things indicate its potential in cranking out money and luring customers. The transition from a nearly bankrupt company to the fifth most valuable firm in the world shows its clout to make a difference, which makes up the source of sustained faith from investors.