important phases
account for 描述比例
jump by/climb/increase/go up/rise 上升
market capitalization 市值
due to （because of)
beef up 增强
listed companies 上市公司
ground for skepticism dose not come much more fertile than this 最充分的理由莫过于此
justify faith 证明
propel business 促进业务
whirl virtuous circle
It’s easy to tick off the pitfalls. 挑战比比皆是
distant horizon 长远目标
heady valuation 超高估值
self-fulfilling prophecy 自我实现预言
whinge about 抱怨
debacle （disaster) 惨败
lure/entice/attract customer 吸引顾客
crank out cash 赚钱
breath of activities 经营范围
seen through this lens 从这方面看
drone delivers 无人机
get anywhere close to 几乎实现
misunderstanding
former bookseller 书商起家
92% of its value is due to profits expected after 2020. 其中92%来自2020年以后的盈利预期。
If it makes as much money as investors hope 该公司实际业绩与投资者预期一致
So long as shareholders retain their faith in this model, Amazon’s heady valuation resembles a self-fulfilling prophecy.
只要股东对这一模式保持信念，那么亚马逊的超高估值就类似于自我实现预言。
Their faith is sustained by Amazon’s record.
他们的信心来自于亚马逊过去的业绩
But the business is starting to crank out cash.
但是公司还是在赚钱的
A wingspan this large is more reminiscent of a conglomerate than a retailer
亚马逊经营范围之广证明其
