A mum-of-two, Cherish Reardon, was bullied
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A mum-of-two, Cherish Reardon, was bullied (欺凌) throughout her teenage years and struggled with anxiety for years. In March 2017, Cherish was struggling to adapt to life as a stay-at-home mum when she started exploring ways she could work for herself. Cherish said, “I am eager to work through the website at home. It is a good way to avoid a job interview!”
Immediately, Cherish tried going into fashion. She first focused on vintage-inspired (复古风的) dresses. In order to get her Popsy Clothing started online, Cherish had to put all savings into the business and turned to family for extra backing — she managed to raise & 10,000.
In the first few months, Cherish would only sell a few in the online marketplace. But soon she realized that mums like herself were the ones buying into the brand and NOT the 16-year-old girls what she had expected. Along with the Etsy shop and website, the mum-of-two set up a web page called Frocks & Friends to share fashion tips. Cherish said, “Now we ask my customers what sort of printed cloth they like best. I feel like it is their idea as well as ours.”
