书籍《everything is fucked》
伯纳斯相信对于大多数人来说给他们充分的自由是不现实甚至是危险的。他通过阅读叔叔弗洛伊德的文章充分了解到了这一点，社会需要忍受人们的感觉大脑肆意妄为的情况。因为社会需要秩序和等级以及权威的存在，但是自由却不允许这些东西的存在。所以他利用市场这个不可思议的工具来满足人们的感觉大脑对于自由的追求，就像给他们自由选择牙膏的口味一样，你要做的就是多生产几种不同类型的牙膏而已。
>Bernays believed that freedom for most people was both impossible and dangerous. He was well aware, from reading Uncle Freud’s writings, that the last thing a society should tolerate was everyone’s Feeling Brains running the show. Societies needed order and hierarchy and authority, and freedom was antithetical to those things. He saw marketing as an incredible new tool that could give people the feeling of having freedom when, really, you’re just giving them a few more flavors of toothpaste to choose from.
西方政府在很大程度上并没有利用这一点来诱导民众。但是商业活动却完全相反。法律法规正在毁灭。官僚监督也消失不见，人们的隐私被不断的悄悄侵犯，金钱更多的被卷入了政治，这一切的起因只是因为人们给了他们所想要的。
>Thankfully, Western governments (for the most part) never sank so low as to directly manipulate their populations through ad campaigns. Instead, the opposite happened. The corporate world got so good at giving people what they wanted that they gradually gained more and more political power for themselves. Regulations were torn up. Bureaucratic oversight was ended. Privacy eroded. Money got more enmeshed with politics than ever before. And why did it all happen? You should know by now: they were just giving the people what they wanted!
