金句1
NOT ALL GOALS ARE CREATED EQUAL.
并不是所有目标生来平等的。
equal 平等。
金句2
Some kinds of goals seem to lead to lasting improvements in happiness and well-being,while for others the changes are fleeting,if they happen at all.
一些目标带来的快乐和幸福感是不断增长的，而其他一些带来的感觉可能是稍纵即逝的。
金句3
Achieving isn't just about knowing how to reach your goals-- it's at least as much about pursuing the kinds of goals that will help you to develop your full potential and actually enjoy the process of getting there.
做好不仅仅要知道如何达成目标--还至少知道追求目标的过程中帮助你开发你所有潜能和真正地享受这个过程。
pursue 追求
potential 潜力
process 过程
金句四
Your beliefs about your strengths and your weakness play a large role in determining the goals you set for yourself.
对于自己优劣势的信念，在为自己设定目标时会起重要作用。
strength 力量
weakness 弱点
play a large role 起重大作用
金句5
If you believe that smartness is something you are more or less born with,something that is largely genetic,or something that develops in childhood but then is pretty much constant through adulthood,then you are an entity theorist when it comes to your intelligence.
如果你相信聪明是天生的，遗传的，或者在孩童时期发育但在成人后基本保持不变的，那么在智力而言，你是一个实体论者。
smartness 精明
genetic 天生的
constant 持续的
金句6
If you believe that smartness is a quality that is developed over time through experience and learning,and that people can get more of it if they apply themselves,then you are an incremental theorist.
如果相信是可以随着经验积累和学习发展的，并且投入就能得到更多，然后就是渐进论者。
experience 经验
apply 运用
apply oneself to 致力于
金句7
Entity theorists make choices and set goals designed specifically to validate their intelligence.
实体论者做选择和精心设定目标都是为了证实自己的聪明才智。
validate 证实 批准
intelligent 智力
金句8
Challenges aren't threatening--they are opportunities to acquire new skills.Mistakes don't mean you are stupid--they are full of information that can help you to learn.
挑战并不可怕--这是获取新技能的机会。犯错也不说明你是愚蠢的--它可以帮助你学到更多。
threatening 危险的
acquire 获得
information 信息
金句9
You can believe that your personality is fixed--that you are who you are and you can't teach an old dog new tricks.Or you can believe it is malleable--that you can change and improve your personality and turn over a new leaf.
你可以相信性格是固定的--你就是你，本性难移。或者相信性格是可塑的--你可以改善个性并开始新生活。
personality 个性
fixed 固定的
malleable 可塑的
turn over a new leaf 翻篇儿，开始新生活
金句9
When we believe that there is something about ourselves we cannot change, we pursue goals that focus exclusively on presenting ourselves to others in the best possible light.
present 呈现
当我们相信我们有些不能改变时，我们就可能追求把自己最好的一面呈现出来的目标。
金句10
Smart parents give their children a lot more than just a bunch of chromosomes. Smart parents seem to give their children many, many more chances to develop their intelligence.
chromosome 染色体
chance 机会
聪明的父母给予孩子的不仅仅是一簇染色体。聪明的父母给予孩子的是很多的开发智慧的机会。
金句11
Smart parents create home environments that are richer in learning opertunities. They talk more to their children. Often, they make more money and so are better able to provide educational opportunities and send their children to better school districts.
learning opportunities 学习机会
provide 提供
school district 学区
聪明的父母建立更加富有学习机会的家庭环境。他们与孩子们交流更频繁些。通常，他们会挣更多的钱，所以他们有能力给孩子提供好的教育机会，送孩子去好学区。
金句12
The key to getting smarter is first coming to believe that it is possible to get smarter ——our beliefs can open(or close) that door.
变聪明的关键就是首先要相信可以变聪明——我们的信念会打开（或关闭）这扇门。
金句13
The degree of heritability of IQ places no constraint on the degree of modifiability that is possible.
heritability 遗传性
constraint 约束 限制
modifiability 可变性
IQ的遗传性不会限制可能的可塑程度。
金句14
Intelligence is profoundly malleable——experience matters a lot.
matter 要紧；有关系
智力可以彻底改变——经验至关重要。
金句15
The vast majority of goals you are pursuing, every day of your life, operate entirely without your awareness.
majority 大多数
operate 运转；运行
awareness 意识
每天，你所追求的大部分目标是在完全没有意识的情况下运作的。
金句16
The more we do something. The more automatic it becomes--the more it is controlled by our unconscious thought.
automatic 自动的
unconscious 无意识的
事情做得越频繁，就会实现自动导航——就更可能被我们的潜意识所控制。
金句17
A consciously,intentionally chosen goal can give you the same results as a completely unconsciously triggered goal.
chosen 被选择的
triggered 被激发的
有意识主动选择的目标和完全无意识触发的目标给你带来的结果是一样的。
金句18
Walking past the gym can trigger the goal of wanting to work out. A plate of fruits and vegetables can trigger the goal of eating healthy. Even other people can trigger goals --especially people you are close to who you know want you to pursue a particular goal.
trigger 触发
work out 锻炼
vegetable 蔬菜
close 亲密
路过体育馆会触发你想要锻炼。一盘蔬菜和水果触发你饮食健康的目标。甚至其他人尤其是你熟悉的人，你知道他们想你去达成一个特殊目标，会触发你追求目标。
金句19
Goal contagion is the key. Goals are contagious and seeing someone else pursue a particular goal makes you likely to start pursuing it yourself.
contagion 感染
contagious 具有感染力的
particular 特定的
目标感染力是关键。目标是具有感染力的，当你看到一个追求特定目标的人会让你很有可能开始追求这个目标。
金句20
A goal must seem desirable before your unconscious mind will adopt it.
desirable 合意的
在你的潜意识接受目标之前，它必须是看上去你合意的。
金句21
Nothing can trigger a goal that you feel is wrong to pursue,no matter how desirable it may seem.
而对于你感觉失误的目标，任何东西都不可能触发它，不论它看上去是那么地称心如意。
金句22
The same situation triggers more self-interested goals(like getting ahead at work or obtaining financial rewards) in people who are more individualistic.
situation 情况；形势
self-interested 自私的
get ahead 抢先
individualistic 个人主义的
同样的情况触发了个人主义者可能就会激发更自私的目标（比如工作中抢占先机或者获得经济回报）。
金句23
Tailor the cues you create to the person they are meant for --this may take some creativity on your part, but it will be worth the effort.
- tailor 订制
- cue 线索
- creativity 创造力
订制一些提示可能需要一些创造力，但是它的作用也是可观的。
