Dialogue【Marketing the RoboOne】
Hey May!
I'm Jack from the marketing department.
Hey Jack!
What can I help you with?
The R&D team will have a RoboOne presentation next week, right?
Yeah. It's for the sales and marketing managers.
Could I invite Michael, one of my marketing associates?
He's been writing some promotional materials about the RoboOne's new features.
Giving him some first-hand experience could help his work.
Sure! Just remember, no phones.
The RoboOne hasn't been made public yet.
If he takes a picture or video, I will get in trouble with the legal department.
Don't worry.
I know the rules.
Speaking of the RoboOne, how's your promotional campaign going?
You've been collaborating with the sales team, right?
It hasn't been going well.
We had put together a great plan to target a younger audience.
But the CFO wouldn't approve the budget.
Why not?
He said bringing in new customers is too expensive.
He wants to focus on our current customers.
So we re-designed the plan, and most of the budget went to the sales team.
We had the same problem when we were developing the RoboOne.
We wanted to add more features but the CFO thought they were too expensive.
So what happened?
Well, after some long talks, we compromised on the budget.
That's what happened to us.
We had to plan a marketing strategy with limited money.
Well, it may seem difficult now.
But working with a limited budget forced us to focus on what was really important.
Really? You make it sound like a good thing!
Yeah. The finance department also gave a lot of good advice on how to cut some of the costs.
Ok. Maybe this is actually a good thing.
I'll focus on the best way to use our resources.
I'm sure you'll do a good job.
Thanks May.
I'm looking forward to having a look at the finished RoboOne.
Okay Jack!
Talk to you then.
Question
- Why does he want his associate to attend the meeting?
> It may improve his associate's work. - Who is invited to the meeting next week?
> the sales and marketing managers. - If he takes a photo of the RoboOne, ...
> she will get in trouble with the legal department - How does Jack feel about the promotional campaign?
> It hasn't been going well. - What wouldn't the CFO approve?
> the marketing budget - Why wouldn't the CFO approve the budget?
> It would cost too much to attract new customers. - The CFO wouldn't approve the marketing budget.
- He wanted to focus on current customers, not bringing in new customers.
- As a result of having a smaller budget, they...
> focused on what features were really important - Who gave advice on how to cut costs?
> the finance department
