2018-12-17
Smartphone vendor (供应商，小贩) OnePlus is partnering with McLaren to launch a new model in China , as part of its broader push to boost brand image among consumers .
The move makes it the latest Chinese samrtphone company to seeking (寻找) brand cooperation with automobile makers.Huawei has teamed up with Porsche Design to launch a tailor-made edition for its Mate smartphone and OPPO also lanuched a Lamborghini edition of the flagship(旗舰，王牌) OPPO Find X.
The OP6T McLaren edition ,priced at 4,599 yuan($666) in China ,comes with a string of advanced features ,OnePlus said it has a fast rapid charging technology called Warp Charge, which allows the smartphone to gain half battery power in 20 minutes . The McLaren logo is placed towards the bottom of the rear shell .
The McLaren edition also is available in Europe to expand its persence in overseas countries and regions .The company also entered the US market earlier this year with the backing of two key locall allies - chipmaking giant(巨大的，特大的) Qualcomm and mobile operator T-Mobile.
The partnership will allow OnePlus to sell its smartphones in T-Mobile's over 5,600 stores in the US ,giving it wider access to local consumers , according to the company .
Pete Lau,founder and chief executive of the five-year-old company ,said the secret of OnePlus's success is paying tremendous attention to product details.
