书籍《everything is fucked》
世界运行的方式是考感觉的。
这是因为人们喜欢把钱花在让自己感觉良好的事物上面去，钱在的地方，权力就存在。因此，在这个世界上你对人们的情绪影响的越深，你就可以积累越多的财富和权利。
>The world runs on one thing: feelings.
This is because people spend money on things that make them feel good. And where the money flows, power flows. So, the more you’re able to influence the emotions of people in the world, the more money and power you’ll accumulate.
有两种创造价值的方式是有市场的。
1.创新（升级痛苦）。将原来人们难以忍受的痛苦取代为可以忍受的痛苦，甚至是微乎其微的痛苦。这样的方式大多数存在于医疗领域，医疗技术的创新将原来许多难以忍受的疾病变成了易于治疗的小病。
2.第二种方式是消遣（逃避痛苦）
第二种方式主要通过麻痹人们对痛苦的感觉，让人们转移自己的注意力，不去面对遇到的痛苦而是转移去消遣，通过娱乐的方式让人们忘记自己在现实中存在的问题。我们是需要适当的消遣，这对人们更好的应对痛苦有帮助，但是一旦这样的方式失去了控制，人们沉迷于消遣，就会造成自己的生活失控。最后只会让自己陷入糟糕的境地无法脱身。
>There are two ways to create value in the marketplace:
1. Innovations (upgrade pain). The first way to create value is to replace one pain with a much more tolerable/desirable pain. The most drastic and obvious examples of this are medical and pharmaceutical innovations. Polio vaccines replaced a lifetime of debilitating pain and immobility with a few seconds of a needle prick. Heart surgeries replaced . . . well, death with having to recover from surgery for a week or two.
2. Diversions (avoid pain). The second way to create value in a marketplace is to help people numb their pain. Whereas upgrading people’s pain gives them better pain, numbing pain just delays that pain, and often even makes it worse. Diversions are a weekend beach trip, a night out with friends, a movie with someone special, or snorting cocaine out of the crack of a hooker’s ass. There’s nothing necessarily wrong with diversions; we all need them from time to time. The problem is when they begin to dominate our lives and wrest control away from our will. Many diversions trip certain circuits in our brain, making them addictive. The more you numb pain, the worse that pain becomes, thus impelling you to numb it further. At a certain point, the icky ball of pain grows to such great proportions that your avoidance of that pain becomes compulsive. You lose control of yourself—your Feeling Brain has locked your Thinking Brain in the trunk and isn’t letting it out until it gets its next hit of whatever. And the downward spiral ensues.
