【原文】Ten Principles of Economics 4: People Respond to Incentives
【译文】十大经济学原理4：无利不起早
【原文】An incentive is something (such as a prospect of a punishment or reward) that induces a person to act. Because rational people make decisions by comparing costs and benefits, they respond to incentives. You will see that incentives play a central role in the study of economics. One economist went so far as to suggest that the entire field could be summarized as simply “People respond to incentives. The rest is commentary.”
【incentive】激励。
【译文】如果人们因自己的某种行为可能受到惩罚或奖励等结果，那么，这种惩罚或奖励可称作激励。由于理性人通过比较成本和收益而做决策，所以，他们会对激励有所反应。，你会发现，激励在学习经济学的过程中至关重要。一位经济学家甚至提出，整个经济学可以概括为一句话：“人们对激励作出反应，其余都是对此作出的注解。”
图片发自简书App
