Starbucks is a good case for business study. At the beginning, there were too many coffee shops, Starbucks put forward a question about what kind of coffee worth 3 dollars when others just sold 10 cents. The answer is service. Starbucks gives its customers comfortable environment, soft music, a space can spent a afternoon and coffee and food. Nowadays, successful companies pay more attention on the relationship with customers, suppliers and neighbors. Facebook, Amazon, Bridgewater and so on.
435：What is the role and responsibility of a for-profit, public company?
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