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中文文章:2亿中国人,宅家工作14天
背景:疫情中,相当一部分的企业都转移为线上办公。这一方面给企业带来了管理挑战,另一方面对于一些企业来说业务的线上化转型事关公司的生死存亡。
核心问题:(1)在线办公给企业带来了哪些挑战?企业是如何应对的?(2)这次看似“被迫”的在线办公长期来看对企业有怎样的影响?
(1)在线办公给企业带来了哪些挑战?企业是如何应对的?
1. 管理挑战
“在线办公是对管理能力差的企业的一次洗牌。”很多没有在线办公经验,管理能力不足的企业在在线办公的背景下更难以确保沟通效率、对员工进行充分的激励、监督。但对于类似字节跳动这一类线上程度高,对于远程协作疫前就有充分适应的公司来说,在线办公并不会对公司产出有太大影响。对于企业来说,要适应在线办公,需要:(1)将整个企业架构线上化(2)设计适合线上的沟通流程(新的开会方式等)(3)设计数字化的监督、激励方法(4)保证工作氛围、提高团队凝聚力(5)确保IT基础设施完备
2. 业务转型挑战
很多企业想要生存下去必须要整体转型线上。以之前高度依赖线下门店的化妆品消费企业“林清轩”为例,在疫情中开展“全员营销”活动。无论是研发还是行政人员,全部投身到线上产品营销中。通过小红书、云集、微盟等各种线上平台带货。线下门店人员转型线上运营、客服也是化妆品明星品牌完美日记使用的策略。但对于另外一些行业来讲,线下依然有着不可取代的作用。如生产制造行业的谈判环节仍高度依赖线下面对面沟通,在疫情环境下业务很难继续。
(2)这次看似“被迫”的在线办公长期来看对企业有怎样的影响?
从长期来看,无疑会让更多企业意识到数字化能力的重要性,成为企业提高数字化能力的契机。企业数字化能力有两个方面:【1】内部:组织在线,管理在线化(各部门工作检视、协作)【2】外部:业务在线化,连接顾客,搞定生意(CRM系统使用效率,企业微信使用体系)
English Article: Goldman Sachs' New Identity
Background: Goldman Sachs' was past seen as the symbol of Wall Street's mythology. However, it's facing trouble in recent years. A dollar invested in GS in 2010 would only have 9.2% ROE, compared to 9.7% industry average. The company last year's trading return was only 7%.
Questions: (1) What should GS do to turn their business into growth?
(1) What should GS do to turn their business into growth?
There are three major focus of GS's strategic shift:
1. Expand market share in businesses such as wealth management and to increase easy access to alternative investments in private equity, private debt etc.
2. Improve business efficiency especially lowering down the financing cost. GS wants to expand into digital consumer banking business to acquire cash with low cost. This can provide an advantage in firm's trading activities.
3. Cultural change into diversity. GS has started to acquire more female employees, minor ethnicity group people. This is seen as an adaption to the company's shifting into consumer business.
The shift has raised concern for many GS's senior employees. The key question here is that whether GS can still keep its secret to success with its strategic shift today.